New and Improved Puts Pennsylvania Vegetables, Farmers in the Spotlight

July 13, 2018

The Pennsylvania Vegetable Marketing and Research Program (PVMRP) debuted a new website this July at With PA Produce Month unfolding all August long, the website has wrapped up just in time, and will serve as a perfect place for consumers to discover ways to celebrate one of Pennsylvania’s most delicious months. The new updates will appease the needs of many consumers, from the veggie curious who’s just beginning to dip their toe into the local bounty, to the expert who’s eager to seize the local veggie scene for summer entertaining and winter preparation. It continues to offer annually updated marketing tools and resources for Pennsylvania farmers as well.

Some exceptional new features of include:

Recipe Videos

Developed to educate and inspire in less than 5 minutes, these fun instructional videos offer 21 recipe ideas across 7 collections, each with a unique theme, like 3 No Fail Veggies Slaws and 3 Pestos Using Unexpected Ingredients. Find them on the PA Veggie’s Blog and on PA Veggie’s Facebook Page.

Farm Videos

In an effort to bring the farm to YOU, these videos go behind the scenes through on-site interviews with 5 Pennsylvania farmers, featuring footage of operations and first-hand tellings of farm life. These videos will be released intermittently on the PA Veggie’s Blog and PA Veggie’s Facebook Page this August. Check back regularly and follow PA Veggie’s on Facebook to catch them all!

New Blogs

The 2018 blogs give a fresh face to the extensive amount of good reading already present at, tempting consumers to explore every recipe, interview, farm glimpse, tip, and beyond.

Local Food Directories

Whether you’re looking in your area for an on-farm stand, neighborhood farmers’ market, or CSA, or hoping to connect with a wholesale farmer or auction, these directories address various needs in one clear, central location.

Vegetable Guide

Keep this guide handy as a perfect quick reference of the when, why, and how of local PA veggies. It outlines seasonality per vegetable, as well as unique tips for selecting and preparing.

Farmer Toolkit

If you’re on the other side of the fence, as a Pennsylvania vegetable farmer, then you’ll want to head directly to the Farmer Toolkit, on the Farmer Resources page, where you’ll find numerous items, instructions, and ideas to assist with your PA Produce Month promotions, and marketing all year long.

Consumer Survey

The PVMRP wants to make this experience as user friendly as possible for YOU. Please consider taking the survey or contacting us with your ideas and feedback.

Consumers can also be on the lookout for PA Veggie brochures, PA Veggies price cards and roadside signs, which serve as trustworthy indicators that local produce is near. If you can’t happen to find what you’re looking for through one of the PA Veggies’ resources, the PA Preferred website at; Penn State University’s AgMap at; and the Local Harvest website at are all valuable resources as well.

The PVMRP, along with many of the organizations and their corresponding sites mentioned above, lead continued efforts to support Pennsylvania’s largest industry, agriculture. These resources are not meant to solely entertain but, more importantly, to cultivate and nourish new relationships. On-farm stands, neighborhood farmers’ markets, many supermarkets, CSAs, restaurants, and specialty grocers, near you, all throughout the state, are offering fresh, local vegetables through spring, summer and fall, and especially in August. It’s the perfect time to celebrate the state’s successful industry and familiarize with the friendly people who grow your food.

By opting for produce from dozens of CSAs and over 1,000 farm markets and community farmers’ markets in PA, Pennsylvanians support both the environment and economy – reducing their impact of fossil fuels use and keeping money close to home. In fact, for every $100 spent at a farmers market, $62 stays in the local economy, and $99 stays in state. With the new website offering an abundance of easily accessible information and inspiration, both consumers and farmers can enhance their efforts and fortify the local vegetable industry.

Show your support for local by submitting your thoughts and feedback here.

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  • Is 2019 the year of fennel? It may be when you find out how simple it is to prepare. Braising is one of our favorite methods, finishing in the oven with a sprinkle of Parmesan. You can also chop it up and enjoy it raw in a salad. Look for it from your local farmers and enjoy the homegrown happiness. #paveggies #fennel #pennsylvania #vegetable #farmers #braising #braised #homegrown #health #happiness
  • Seasonal vegetables have more nutrients than their counterparts making them an excellent choice for your health. Eating seasonally is a guaranteed way to support your local farmers too. Asparagus is in season here in PA. This is a glimpse at a first pick from @paulusfarmmarket Aren’t they beautiful!? #asparagus #paveggies #seasonal #seasons #pennsylvania #vegetables #eatlocal #buyfreshbuylocal #buyfreshbuylocalpa #healthy #nutrition #eatwiththeseasons
  • Clever and true signage spotted in Perkasie, PA from @bloomingglenfarm 😁 Double tap if you love seeing the farmers’ personalities expressed through their signs all across Pennsylvania. What’s the most memorable message you’ve ever seen? #paveggies #pennsylvania #vegetable #farmers #veggies #farmerfunny #knowyourfarmer #farmhumor #bfbl #buyfreshbuylocal #buyfreshbuylocalpa
  • Grafting is a horticultural technique whereby tissues of plants are joined so as to continue their growth together. This technique is commonly used on particular tomato varieties in Pennsylvania in greenhouses and high tunnels to improve the yield and/or disease resistance. #tomato #tomatoes #farming #agriculture #paveggies #pennsylvania #grafting
  • We want our Instagram followers to see through the eyes of PA farmers, chefs, market managers, and PA veggie lovers of all shapes and sizes. Sound like you? Message us for details! #paveggies #pennsylvania #farmer #chef #farmersmarket #marketmanager #foodie #vegetarian #veggielover #vegetables #visitpa #papreferred #paeats #nutritionist #healthnut #pa #papride #food #agriculture #farmtotable #buyfreshbuylocal #buyfreshbuylocalpa #knowyourfarmer #localfood #locavore @papreferred @pa_local_grow @pa.eats @pawagn6954 @pasafarming @pafarmmarkets @pafarmbureau @visit_pa
  • As we always say, storage is so crucial for proper #paveggies enjoyment. Thanks for this lovely demonstration @taprootfarmpa #Repost @taprootfarmpa
Ok y’all, @bonappetitmag has put together #aweekendwithoutplastic campaign so I wanted to share my favorite way to store cooking greens like Kale, Swiss chard, Boc name it.
🌱first thing I do is wet the whole bunch of greens
🌱then I take a cotton or linen cloth, and wet the whole cloth too...just soak it and ring it out so it’s soaked through, but not dripping.
🌱for this I’m using a furoshiki cloth from @thekitchengardenseries (Philly based!) that I absolutely adore and use all the time for just about everything in the kitchen!
🌱next just wrap up your greens so they are completely covered. Put your bundle into your fridge, and you’re good!  No plastic!
And perfectly stored greens! The greens will last for a close to a week this way, just re-dampen your cloth if it dries out. We can do this!! Less is more ❤️ #taprootfarmpa #taprootfarmcsa #passionforfoodpassionforsustainability
  • If you used some #paveggies preservation tips from, perhaps you still have last season tomatoes to put into action for this delicious dip. #Repost @pa.eats
We love this from-scratch queso recipe featuring PA cheese and homemade salsa using @paveggies! Marisa McClellan of @foodinjars stopped by the Pennsylvania Kitchen to whip up this insanely easy and delightful snack. You can find the recipe on and in Marisa’s latest cookbook, The Food in Jars Kitchen. In this new cookbook you’ll find 140 ways to utilize preserved pantry goodies. We will be launching an Instagram contest this week to giveaway a copy of the book! Stay tuned. 🧀 #PAEats #PennsylvaniaKitchen
  • Did you know just half a cup of asparagus contains 1.8 grams of fiber, which is 7% of your daily needs? We have our clocks on local asparagus countdown. Not too much longer! What’s the first thing you’ll make after locating local #paveggies
  • Keeping calm and thinking warm thoughts. #paveggies #planting #plantingseason #pennsylvania #vegetables #greenhouse #paproduce

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